
Ribbits snacks
bRAND DESIGNER & ILLUSTRATOR
Ribbits was a rebrand exploration that transformed a quirky snack concept into a modern, audience-driven identity. The challenge was to capture the company’s eccentric, experimental spirit while creating a visual system that felt bold, memorable, and scalable across packaging, merch, and digital touchpoints. Drawing from my experience building brand systems that blend clarity with personality, I approached Ribbits as more than a refresh — it became a case study in how illustration, typography, and storytelling can channel a brand’s offbeat energy into a cohesive, market-ready experience.


LOGO > The Ribbtis logo had a fun and modern feel to it. Approachability was a key factor.
1st ROUND CHIP BAG

Ribbits, before the rebrand…
Some of the best things in life are enjoyed during the smallest moments. Ribbits set out on a mission more than 70 years ago to bring happiness to all walks of life, big and small.

